The project was to design a series of packages for Lindt chocolate bars. Ferrero Rocher and Godiva were used for comparative analysis. The takeaway was for the Lindt brand to incorporate impactful graphics by drawing inspiration from the source of the majority of its cacao, Ghana, and its Handwoven Kente fabric. The patterns of the Kente Fabric are honored in the package design for their beauty and deep tradition with the people of Ghana.The final series design evokes luxury and pays tribute to the Ghanaian cacao and its people.
Comparative Analysis
Design Inspiration
Design Inspiration: Kente Fabric from Ghana
Material/Pattern Exploration: Water Color Made From Coffee and Black Tea
Final Packaging Redesign
